Basic concept: Premium, Flagship, mid-range & budget Smartphones

The term “smart phone” was not coined until a year after the introduction of the Simon, appearing in print as early as 1995, describing AT&T’s PhoneWriter Communicator.

Nowadays mobiles are getting more user friendly. Every company in the whole world is trying hard, to give their best mobile product which will give more Customer satisfaction for the specific price.

After the creation of new mobile Marketing is one of the main strategies to increase the sales of mobile smartphones in the market and then next to it is categorized according to prices by the market.
That is what created the concept of Premium Premium, Flagship, mid-range, budget, and cheap Smartphone.

Also read: Guide to find the best smartphone in your budget

Many of the reading this post must have some misconception about the concept of Premium smartphones, Flagship smartphones, and mid-range smartphones.
So keep reading this post till the end we have discussed the topic in detail to clear you out.

Premium Smartphones

This type of mobile is higher priced than the normal price for some additional benefits with mobile such as gold plated back mobiles, diamond engraved mobile, s or special handcrafted, etc.These mobiles are not produced in bulk normally, they are produced in less number for special customers which are mainly exclusive and specially made for different demand customers.



As an example Falcon supernova iPhone 6 pink diamond priced 315 crore INR, It comes with all same specifications as iPhone 6 with a diamond engraved on the back and bottom side of the screen that is a button which gives its unique quality, Lumigon T3 128GB exclusive edition, Nokia 3220 Star wars Edition are some known premium phone.

Flagship Smartphones

Usually, mobiles are made with more attention to major marketing strategies. The company’s brand value and shares in the market are major factors of Flagship mobiles with a good success company gets a grip to grow but with the failure of Flagship, there are huge losses which can lead to a decrease in revenue of the company, if more loses it can be the end of Company.
Flagship phones are aimed at great grand unique designs with an all-around very well performance at an effective price.
For example, Samsung S20 series true Flagship has been launched recently launched and it is best known for its best camera phone to date, with a stunning curved display and its unique colours it got its identity and got big success. Flagship mobile phones are the best mobile of a Company till the date, OnePlus 8 Pro is again one of an example of flagship phones launched recently in may it has its unique design with all possible best features it got millions of dollars in the first sale and got big success. Oneplus 8 series, Xiaomi mi 11, iPhone 12 series, Samsung Galaxy S20 series are some of the latest Flagships.
For making Flagship various mobile companies try for innovation and try to add some creativity which is majorly highlighted in specs for its marketing.

Mid-range Smartphones

Mid-range phones have the biggest shares in markets, As they are more affordable at good specifications.
As the name itself says these phones come at mid-ranges of price And specifications.
Mainly these phones are highlighted at a specific specification such as a large battery, a very good processor, a very good camera, etc. Mid-range phones try to give the flagship experience at effective and affordable prices.
Poco Phone F1 which is the cheapest Snapdragon 845 phone which comes with a base variant at 20,000 INR, the phone tries to give a flagship experience at the least price, Vivo V11 Pro, Vivo V15, Oppo F11, and F11 Pro, Huawei P30 lite are some flagship Smartphones of best mid-range phones nowadays.

Budget Smartphones

Budget phones are more famous and have big markets in countries like India. The majority of people know Budget mobiles as a good specs mobile at a less price but it is not like that. Some brands have budget mobiles like Samsung Galaxy S8, which cost 34,299 INR, Apple iPhone XR(Black)priced at 59900 INR which gives us an idea of what a budget phone actually means. Budget phones are the mobile phones you can afford at your budget with the best specification where some brands offer at a higher price and some brands at lower prices.

Samsung Galaxy M30 phone comes with a large 5000 mAh battery and Super AMOLED FHD+ display which is the best display available in this price segment. Mi A3, Nokia 5.2, Nokia 501 Honor 8C, Moto E5 Plus, Redmi Note 8 series are some of the best budget phones.
Nokia Asha 501 was old low-end Budget smartphone from the Nokia Asha series, 
When I surfed the internet and YouTube, I found that Nokia announced it in India on May 9, 2013 and released it on June 24, 2013. And in 2013 it was one of the most advance smartphone at that time which introduce many new features like touch-display, variety of games and much more.

Cheap Smartphones

Realme C2 is the cheapest king we can say it comes with all new common features which are commonly needed with a powerful processor and also it looks good at a 5,999 INR price which is very aggressive.
As the word itself says what cheap mobile means. These phones are mainly affordable by paying low money which will give all the necessary specifications.
Various companies try to give the best specifications at least price, mainly Realme C2, Redmi 6A, Micromax Bharat 5 infinity, Coolpad Cool 3are some of the best cheap mobiles nowadays.

Concept Smartphones

Other than this there is a Concept mobile. Concept mobile is the primary version of experimental features such as folding display, pop-up selfie, under-display camera, etc.
These mobiles are not produced in bulk as these are starting models of new features but if produced sales in bulk there are chances for the failure of working of a new feature or less interest of peoples.
A few months ago Samsung Galaxy fold Phone was given to many peoples for testing and review, Where Samsung Galaxy fold was unsuccessful in various day-to-day normal use so Samsung just called them back to all review models.

Common Queries

What is the difference between the flagship and mid-range phones?
Midrange phones are most specifically task-specific such as Xiaomi K20 which comes with fast charge supports and a triple camera setup very good overall design, in short, it is a very good midrange mobile under 23,000 INR.

Midrange phones come with little downgraded and low priced components, whereas Flagship phones are made with little expensive, latest recent modified components.

Flagship Phones are just companies’ best smartphones to date such as the Huawei P40 Pro model which is the most recent and latest gadget from Huawei, which is commercially available to buyers.



What does the flagship phone mean?
When I searched the Flagship word in the Oxford dictionary it showed “The best or most important thing owned or produced by a particular organization”.

Hence Flagship phones are the best or most important model of phones owned by a particular mobile manufacturer.

The best example is Apple iPhone 12 Pro Max which is recently launched as a commercially available mobile by Apple, thus iPhone 12 Pro Max mobile is the Flagship model of Apple company.

What are the best mid-range smartphones?
According to digit, the best mid-range phones in India are –

  • Samsung Galaxy M31
  • Redmi Note 9 Pro
  • Redmi K20 Pro
  • Poco M3 Pro
  • Realme 8 and 8 pro
  • Realme X7
  • Realme XT

Is the flagship phone worth buying?
As Flagship phones are the best models by Mobile manufacturers they have the best and latest features. Recently launched Apple iPhone 11 Pro which has a Triple camera setup, best in the class camera setup, and latest night mode with assurance and faith of Apple, iPhone 11 pro worth buying if you have enough money to buy. Remember one thing you should remember is flagship mobiles if gets damage they have a high cost of repair and maintenance.

Also read: Should you buy the latest 5G phone now or wait until the 5G launch?

1 thought on “Basic concept: Premium, Flagship, mid-range & budget Smartphones”

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